How to Find & Fix Them in 2024

Duplicate title tags occur when multiple pages on your site use the same copy in the title tag (the page title that often appears in search results).

Let’s say a site has three separate pages that all use “Best Vegan Health Supplements | Vitamin Store” for the title tag:

• Product page: vitaminstore.com/vegan
• Blog post: vitaminstore.com/blog/most-important-vegan-health-supplements
• Landing page: vitaminstore.com/best-vegan-supplements

There’s a good chance these pages are all focused on the same primary subject. Meaning the content on each page is centered on the same topic.

This makes it trickier for search engines like Google to decide which page is most relevant to users searching a related keyword. And it’s possible that none of those pages will appear in search results.

There are some instances when having duplicate title tags is unavoidable. Like for multi-regional websites that have similar content intended for multiple audiences. (More on this later.)

In most cases, duplicate title tags are problematic. Here’s why:

They Can Lead to Lower Rankings

Duplicate title tags can make it challenging for search engines to understand how the content on different pages is unique. So, it’s possible that only one (or none) of your pages will appear in search results.

And if you do rank in search results, it’s possible that you’ll rank lower than if you avoided having duplicate title tags in the first place.

Why does this matter?

Because content that ranks higher tends to...