How to Find and Use Them

What Are Question Keywords?

Question keywords are search queries that are phrased in question form. They often start with “how,” “what,” or “where.”

For example, question keywords related to “SEO” are “what is SEO” and “how to do SEO.”

Targeting question-based keywords with your content is often a great idea.

Searchers using question keywords are looking for very specific information. Which means you often know exactly what content to create to answer these searchers’ needs.

In other words, you should have a relatively easy time satisfying the searcher’s search intent. And that’s key for ranking well in Google results.

In this guide, you’ll learn how to find and use question keywords to grab the attention of your target audience.

But first, here are more reasons you should target question keywords.

Advantages of Targeting Question Keywords

In addition to clear intent, question keywords present the following benefits to marketers trying to drive organic traffic.

1. They Have Lower Competition

Question keywords are generally easier to rank for because they are often less competitive than short-tail keywords (i.e., broader, shorter keywords that often get more searches per month).

For example, the search query “keyword research” is extremely competitive. As indicated by the high Keyword Difficulty of 99%.