How to Find a Niche for Your Online Business

Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my ownterms.

But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making my own products for Etsy, to photography, and even selling kitchen knives.

I finally settled on freelance writing, which quickly grew into full-service SEO and eventually led to me starting my own websites for affiliate marketing. I now run several successful online and offline businesses.

Today, I want to teach you everything I’ve learned about how to find a niche for your business so you can skip the years of trial and error I had to go through.

A niche is a specialized segment of the market that your business is created to serve. It can be anything: gardening, banking, automotive, or even sewing.

Here are a few niche market examples if you need more of an explanation.

There are a lot of ways to find a niche for your business—but I’ve found that these three have a low barrier to entry and provide some solid data to work with right off thebat.

1. Browse existing businesses

One of the easiest ways to find a niche is by browsing business sales directories like Flippa and Empire Flippers to find data on already existing businesses and see what niches they’re in.

Once you create an account, you can see...