How to Exactly Comprehend Uber’s Digital Marketing Strategy

Lifestyle alterations in the mid-2000s caused the world to get dominated by mobile apps and being comfortable with fast-paced global formations, Uber has welcomed us into our lives with its controversial struggles since 2009 and boosted its brand awareness with digital marketing.

The ridesharing company owns a fleet of cars, SUVs, and independent vehicles that get themselves registered with Uber for being in the business. Uber ties up with the car and manufacturing companies its fleet of cars. Plus, the subsidiary product provides meal delivery and has become more popular.

In more than 70 countries and 450+ cities across the globe, Uber operates; they have developed driving schools to inculcate good driving skills in the drivers who work under the company’s operational architecture. Because the business right now is booming, there are many car drivers who are ready to join the business, thereby resulting in an increased overall distribution presence.

Uber’s digital marketing strategy has not been to use traditional mass marketing methods like print, TVC, radio, OOH but the company uses digital promotional activities to educate and engage with customers. They focused on putting a good product in front of their customers, for them to try it once and then come back again.

Let’s look at their global digital marketing strategies and smart maneuvers.

Social Media Strategy of Uber

Uber skillfully navigates the digital landscape by leveraging social media to spread its brand...