How to establish your brand entity for SEO: A 5-step guide – Search Engine Land

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO.

In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines.

But no matter the interface, whether blue links, rich results, Google surfaces, SGE or chatbot, the timeliness imperative of SEO is for searchers to find and choose our brand.

And no matter the user, whether human or AI, brand awareness and brand preference are vital for inclusion in the target audience’s consideration set.

Therefore, building a well-known, top rated and trusted brand entity is the cornerstone of organic visibility.

Brands, entities and the Google Knowledge Graph

The Google Knowledge Graph is a database that understands…

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source: https://news.oneseocompany.com/2023/06/01/how-to-establish-your-brand-entity-for-seo-a-5-step-guide-search-engine-land_2023060145549.html

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