How to ensure your “free trial” advertising sticks to the rules – Advertising Standards Authority
Subscription services have become a common part of modern life and in recent years, the subscription market has seen huge growth, in part accelerated by lockdown. With rising costs of living continuing to put a strain on the finances of many, subscription services offering “free trials” are likely to appear even more attractive to consumers. As such, it is important that marketers provide all material information in their advertising so that potential consumers know exactly what it is they are signing up for.
Follow our tips below to ensure that you promote your products and services in a compliant way.
Be transparent when offering a “free trial”
A free trial is not necessarily misleading in itself, however problems arise when a consumer unknowingly agrees to an ongoing subscription plan. This may be the result of an ad that misleads by omitting significant conditions or the significant conditions not being sufficiently clear. This situation has been described as a “subscription…
The post How to ensure your “free trial” advertising sticks to the rules – Advertising Standards Authority first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/06/how-to-ensure-your-free-trial-advertising-sticks-to-the-rules-advertising-standards-authority_2023040643127.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.