How to do PPC keyword gap analysis – Search Engine Land
Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach.
Consumers search in countless ways, often using terms you may not have considered.
To stay competitive – whether you’re scaling your budget, chasing growth goals, or trying to revitalize PPC performance – you must identify and fill keyword gaps. Here’s how.
Keyword tools
Google’s built-in Keyword Planner (and Microsoft’s equivalent product) provides a natural starting point for researching additional keywords.
The tool can automatically filter out existing keywords in your account so you can easily see new suggestions.
You can use Keyword Planner by either inputting a keyword (or a set of keywords) to get suggestions for similar keywords, or you can input a URL.
If you aim to fill in gaps for specific products you offer, use the URL specific to that product or product category.
Remember that pages with descriptive content will give the tool the best signals to generate…
The post How to do PPC keyword gap analysis – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/06/how-to-do-ppc-keyword-gap-analysis-search-engine-land_2025030660345.html
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