How to do digital marketing in the age of privacy? – Economic Times

Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential. Even if one posts frequently and makes interesting social efforts, it can be difficult to break through the clutter and get recognized by consumers. In this era of privacy, brands are discovering themselves in highly unpredictable business settings. As has already been demonstrated, actions made today will define the path to the future of digital marketing and ensure long-term success.

Here are some trends that will have an impact on the digital marketing landscape in the present and future.

Digital Marketing’s Changing Environment
The Advertising Standards Council of India, a self-regulatory voluntary organization, controls the advertising sector in India. ASCI issued the “Code for Self-Regulation” in the hope of gaining acceptance of fair advertising methods that benefit the end customer….

Read Full Story: https://economictimes.indiatimes.com/news/how-to/how-to-do-digital-marketing-in-the-age-of-privacy/articleshow/93371108.cms

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