How to Do an SEO Competitor Analysis

What Is SEO Competitor Analysis?

SEO competitor analysis is the process of researching your competitors to gather insights about their search engine optimization strategies, strengths, and weaknesses.

And using this information to improve your own SEO. Ultimately, to beat your competitors.

A competitor analysis lets you:

• Discover your competitors’ winning strategies and replicate them
• Discover your competitors’ weaknesses and capitalize on them
• Benchmark your current SEO performance against your competitors
• Understand the overall competitive landscape of your niche

Why Is SEO Competitor Analysis Important?

A competitive analysis allows you to review the search landscape for important keywords.

So you know how difficult it will be to outperform your competitors.

Plus, it can reveal new keywords, content ideas, and link building opportunities you may not have considered.

Insights you gain from an SEO competitor analysis can help you improve your site’s rankings and drive search traffic.

How to Run an SEO Competitive Analysis

Let’s walk through the process of performing an SEO competitor analysis.

Identify Your Competitors

Your SEO competitors are websites that rank highly for your target keywords in organic results in search engines (like Google).

Start by Googling your target keywords and review the websites listed at the top of the results page.

You can also use Semrush’s Organic Research tool to identify your SEO competition.

For example, let’s look at Home Depot’s...