How to Do a Content Gap Analysis [With Template]

A content gap analysis is the process of finding topics your competitors have covered but you haven’t.

It helpsyou:

• Get more traffic to existing content
• Find the best new topics tocover
• Steal traffic from competitors

In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy.

Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords.”

Next, enter your domain in the first field and 1-3 competing domains below. If you don’t know your top competitors, the tool will offer some suggestions automatically.

When you’ve added all your competitors, click the “Show keyword opportunities” button to see all the keywords your competitors rank for, but youdon’t.

Finally, switch the “main positions only” toggle to filter out rankings in alternative SERP features (like image packs, sitelinks, carousels, etc.).

Take a look at the number of keywords in the content gap report.

If there are more than 100,000, you’ll need to refine the list. Otherwise, it’ll probably break the Google Sheets template.

To do that, start by excluding mentions of your competitor’s brand name(s) in the keyword filter. Consider misspellings or spaces added and set the filter to pick up “partial matches” to ensure it removes as many mentions as possible.

In the same filter, you can also exclude terms related to topics that are...