How to Create Killer Video Content for Travel Industry (with Video Ideas)

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.

According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017. In all industries, we know that video is one of the most demanded content types, which makes YouTube the second biggest search engine, according to Alexa. So, it would be fair to say the numbers are much higher now.

Travel is not only a matter of planning but also of emotions, relationships, and passion. Travel video marketing combines these elements and encourages people to experience adventure, nature, and different cultures.

Travel Video Content Strategies

Video marketing strategies for travel brands provide access to massive audiences. Here, we open up some basic strategies to enhance your travel marketing videos for travel brands:

1. Attract audiences with compelling videos

2. Try influencer marketing

3. Create travelers’ compilations

4. Specific contents for particular traveler groups

5. Find a catchy headword

6. Utilize the power of storytelling

7. Increase social awareness

8. Educate people with your travel videos

9. Use a full-scale perspective

10. Find the perfect timing

11. Make travel accessible

12. Share authentic testimonies

1. Attract audiences with compelling videos

The tone of your videos can change the whole meaning of the content. Compelling travel marketing videos should include...