How to Create Content Briefs (with 6 Templates)

If you want to publish more blog content, you need to create solid content briefs.

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade draft with minimal hassle.

A good content brief should be simple. It should cover the essential information a writer needs without drowning them in SEO jargon or taking away their freedom to write in the way they thinkbest.

Briefs should also be brief—they are not content outlines. Spend too long writing suggested headers, recommending examples to include, and handpicking competitor articles to read, and you may as well have written the article yourself.

With that in mind, here’s our straightforward content brief template, and a step-by-step guide to filling itout.

Every content brief should start with a working title for your article.

This doesn’t need to be a perfect, polished title. The goal of your working title is not to earn clicks or pique the reader’s interest—it’s to help the writer write. Keep it simple, and communicate the core idea of your article.

Examples:

• How to create a content brief
• Sharing our experience attending BrightonSEO
• Why cloud architecture is overhyped
• Keyword clustering using Ahrefs

If you’re creating SEO content, your working title should reflect the primary intent of your target keyword. In other words, it needs to give...