How to Create Content Briefs [Step-by-Step Guide + Template]

Content fuels modern marketing.

But creating unique content that resonates and reaches your audience is tougher than ever.

How do you ensure each piece of content you create strikes a chord with—and even reaches—your audience?

Start with well-crafted content briefs.

Pro tip: Don’t want to create each and every brief from scratch? Sign up for SEO Content Template for free!

What Is a Content Brief?

A content brief is a document that gives writers instructions and guidelines for creating written content. Such as blog articles, white papers, or social posts.

The goal of a content brief is to lay out important elements that writers need to include in their article. And make sure that each piece of written content works toward achieving your overall content goal.

To illustrate, here are some pieces of information you’d find in a good content brief:

• Your target audience. Information on demographics, interests, and pain points to help writers understand who their reader is.
• Your primary and secondary keywords. This guides writers on which keywords to focus on. And might suggest how many times to mention a keyword or where to add it.
• The ideal article format. Suggestions on how to structure introduction, headings, subheadings, etc., to best satisfy user and search intent.
• The existing search results page for your keyword. An analysis of the top-ranking pages for your chosen keyword. This inspires writers to fill in any content gaps and make pieces more valuable
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