How to create brand style guidelines and why you need them – Search Engine Land

If your brand is like most, you create various types of content across multiple channels.

You might even have more than one creator on your content marketing team.

How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true to your brand voice and style no matter who creates it?

If you want consistency in your brand content and presence – and you should! – you need to create brand style guidelines. This guide will explain how.

What are brand style guidelines?

Brand style guidelines are a set of rules that govern how your content looks, feels, and sounds. Think standards: for your brand voice and tone, your logo and color palette, grammar rules, how to use and spell your brand name, how to use visuals in content, and more.

Usually, these guidelines are recorded in a shared document that your whole team can access. Each creator follows your guidelines to ensure your content stays consistent no…

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The post How to create brand style guidelines and why you need them – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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