How to create and execute a buyer journey-based content strategy – Search Engine Land

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear.

The average user spends most of their journey in the messy middle of the consideration stage, making it the trickiest stage to get right and often the most neglected.

Follow the tips below to create and execute a symmetrical buyer journey-based content strategy.

What makes a winning content strategy?

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components:

• Your end goal
• Your audience
• Your product
• Your resources

Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

Know your end goal

You might be writing into the void without knowing what you hope to achieve. Up to 80% of successful content…

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The post How to create and execute a buyer journey-based content strategy – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/16/how-to-create-and-execute-a-buyer-journey-based-content-strategy-search-engine-land_2023061646198.html

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