How to create an SEO strategy for AI search – Sifted
Traditionally, company SEO goals have been to rank well for high-volume and traffic driving keywords.
“Hyperoptimised pages — built more for search engines than people — would send visitors to a top-of-the-funnel page and attempt to convert them into newsletter subscribers, webinar attendees or other downstream conversions,” says Michael Buckbee, cofounder of Knowatoa — a platform that tracks brand visibility, rankings and sentiment within AI search services like ChatGPT, Perplexity and Google Gemini.
Now, things are changing. New AI search tools don’t want us to leave the platform by clicking on external links. They’re also stripping away a lot of the SEO writing on websites when they serve up results to provide more direct and simple answers — no more wading through paragraphs before getting to a recipe.
“The future of SEO is less about gimmicks and more about brand and content,” says Michael. “This is where you need to shift your focus if you want your startup to be…
The post How to create an SEO strategy for AI search – Sifted first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/27/how-to-create-an-seo-strategy-for-ai-search-sifted_2025032760549.html
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