How to create an effective Facebook advertising campaign in 2023 – Search Engine Land
Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely!
Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years.
While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 billion monthly active users and they just passed the 2-billion mark for daily active users.
In this article, you will learn what changes affect marketers in the ads platform, how to set up a winning Facebook ads campaign, and tips for testing your ads.
Changes to Facebook ads in 2023
Facebook’s Pixel and modeled tracking has improved greatly in the past year but still isn’t perfect. If you have the Conversion API set up, you will get better results. While this isn’t a new change, it’s something that everyone…
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source: https://news.oneseocompany.com/2023/02/15/how-to-create-an-effective-facebook-advertising-campaign-in-2023-search-engine-land_2023021540643.html
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