How To Create an Effective Editorial Calendar in 7 Steps [2023]

If you want to grow your business with content marketing, you’ll need to know exactly what you want to publish and when.

Creating content is a whole lot more than just waiting for inspiration. It takes proper organization, without which your content strategy can all too easily flop.

Explore this guide to building an effective editorial calendar for your company and download the editorial calendar template below to apply everything you learn into practice.

What Is an Editorial Calendar?

An editorial calendar is a schedule of where and when upcoming content will be published. It is a helpful tool that is often put together by individuals or teams who want to focus their editorial output on a specific area over a set period of time.

Ultimately, it helps keep your efforts in line.

Editorial calendars can be used by businesses, content creators, media publishers, and everyone in between.

Why Do You Need One?

An editorial calendar is key to establishing and tracking content creation workflows and publication dates.

Eventually, you’ll use it to you execute your content marketing strategy and plan content more effectively.

It also helps you save resources, measure your content performanceand consistently publish content to your owned and shared media channels.

Editorial Calendars vs. Content Calendars

While similar, editorial calendars and content calendars have key differences.

One of those differences is time. Content calendars help plan daily production and can be updated...