How to Create an Ecommerce Marketing Strategy

What Is Ecommerce Marketing?

Ecommerce marketing is a method of increasing traffic to your online store and converting website visitors into customers.

An ecommerce marketing strategy uses channels like social media, email, and SEO to build brand awareness, improve customer retention, and generate sales for an ecommerce brand.

In this article, we’ll provide 13 tactics to enhance your ecommerce digital marketing strategy, strengthen your online presence, and convert more prospects into paying customers.

1. Focus on SEO

Focus on keyword research, structured data, and technical SEO to improve the visibility of your products in search engines like Google.

Keyword Research

First, dig deep into keyword research to discover what people search for and how they search for it.

Then, create content that answers the types of questions they’re asking.

Here’s how:

Use a tool like Semrush’s Keyword Overview. It compiles related keywords and topics you can use as a starting point.

Type a keyword into the search bar. Let’s stay with the “running shoes” example:

You’ll then see relevant stats like keyword volume, keyword difficulty (KD), and search intent.

The “Questions” tab offers content ideas by showing you what people ask about the topic. So you could write a blog post about how often to replace running shoes, for example.

Finally, there’s the “Related Keywords” section.

For instance, say an athletic gear brand like Nike is looking for insights on the keywords “running shoes.”

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