How to create an awards page that adds authority to your website (plus 7 examples) – Search Engine Land

Search Engine Land » SEO » How to create an awards page that adds authority to your website (plus 7 examples)

If you’ve racked up awards or accolades for your business, you’re not wrong in wanting to show them off.

Your achievements signify you’re doing a few things right, so why wouldn’t you display them on your website?

The key is to ensure you don’t look too company-focused or braggy – after all, a cardinal sin of content is using too much “I” or “we” language and forgetting to talk to your audience with “you” language.

To strike the right balance, you need to write an awards page that isn’t distracting or annoying, but rather adds credence to your brand and builds trust.

You want customers to say, “Wow, this company is really successful!” Not, “Yuck, this company is obsessed with itself.”

Let’s talk about how to create an awards page, including how having one builds trust with customers.

Why create an awards page on your website?

Awards pages can help establish your authority,…

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source: https://news.oneseocompany.com/2023/01/09/how-to-create-an-awards-page-that-adds-authority-to-your-website-plus-7-examples-search-engine-land_2023010938991.html

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