How to Create a Successful SEO Proposal (+ Free Template!)

SEO works—and while you know this, your prospective clients may not. Creating an SEO proposal clarifies how your SEO services can help your clients reach their organic traffic goals.

In this guide, we’ll go over what you should include in an SEO proposal and how to craft your own. You’ll also get access to a free, easy-to-use SEO proposal template with tips to get you started.

What Is a Search Engine Optimization (SEO) Proposal?

An SEO proposal outlines recommended strategies for improving a website’s search engine visibility and performance.

You can win over potential clients with a concise, compelling proposal that makes your business stand out among other SEO agencies, freelancers, and SEO experts.

Crafting the perfect proposal doesn’t have to take hours. With our free SEO proposal template (available at the end of the article), you can customize a proposal for each prospective SEO client to demonstrate your understanding of their unique business goals.

What to Include in Your SEO Proposal

While this list offers a helpful outline with the key components of a successful SEO proposal, you should customize your agency’s SEO proposals to each client’s needs and goals, adding or modifying sections as required.

Element 1: Introduction with an Executive Summary

The introduction is a sales pitch: you want to convince the client that your agency is the perfect solution for their SEO needs.

This means establishing credibility by:

• Stating the name of your agency and your...