How To Create A Successful SEO Content Strategy In 2023 – The Drum
Brands are prioritizing content more than ever. For The Drum’s Content Marketing in Focus week, here Connor Cohen (SEO & content executive at The Drum) explores why SEO is such a key component of content and how it can be incorporated into a brand’s content strategy.
Content marketing has seen significant growth as brands produce creative content strategies that drive traffic, leads and conversions, while also growing their brand in different countries, through different channels, on different platforms.
One of the key pillars of building a content marketing strategy for the future, is search engine optimization (SEO). SEO is crucial to a content marketing strategy as it helps people find your content on search engines, increasing its visibility.
Here we look why SEO is important, how to combine it with your content strategy, and our top five tips for creating a solid SEO strategy in 2023.
What is SEO and why is it important?
SEO is the process of optimizing a website to improve…
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source: https://news.oneseocompany.com/2022/10/24/how-to-create-a-successful-seo-content-strategy-in-2023-the-drum_2022102434150.html
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