How To Create a Media Plan: Step by Step

Imagine this: Your target audience can’t stop talking about one of your ads.

Why?

Because they all saw it at the right time and in the right place.

That’s the impact of media planning.

Media planning is an integral part of the digital marketing ecosystem.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Let’s dig in.

Media planning is the process of determining how, when, and where your ads are shown to a targeted audience. Knowing the why behind your media plan will help you maximize your ad campaign’s reach.

A media plan guides the media planning process. Think of it as a blueprint for your campaign efforts.

Your media plan should include:

• Objectives
• Target audience
• Selection of media channels
• Resource allocation
• Scheduling strategy for each chosen media vehicle

We’ll explore each in more detail in the instructions later on.

Media planning helps the right customers see your ads in the right space, date, and time. And when done right, media planning can radically maximize your impact.

A traditional media plan enables you to:

• Reach your target audience
• Determine when to publish ads
• Decide which media channels to use
• Pick the optimal frequency of ads
• And, importantly, stay on budget

A (stellar!) media plan also enables you to:

• Improve your overall brand awareness
• Allocate resources efficiently and cost-effectively
• Maximize...