How to Create a Customer Profile (+ Free Templates)

Using a customer profile helps you identify the right marketing channels, refine your brand message, and build strong customer relationships.

Here, we’ll show you how to create a stand-out customer profile. And give you access to our free customer profile templates.

But let’s start with some basics.

Tip: You can skip ahead to download our customer profile templates. And then follow along.

What Is a Customer Profile?

A customer profile (sometimes called a consumer profile, buyer persona, or client profile) is a detailed description of the ideal person who would buy from your business.

That can include where they live, what their job title is, and which social media platforms they use in their spare time.

Solid data (from market research you conduct) is the cornerstone of a good customer profile.

We’ll discuss some ways you can get the right data to create your customer profile later in this article.

Benefits of Creating Customer Profiles

Customer profiles help you better understand the people most likely to buy your products or services. So you can sell to them more easily.

And going after a targeted group of customers ensures you don’t waste money trying to appeal to the wrong people.

For example, if your company sells a workplace collaboration platform, you want to target the decision-maker rather than the employees that would use the software. Which increases the chances of making a sale.

With customer profiles, you can:

• Deliver relevant messaging to people most...