How to create a brand for your new law firm and attract clients – Legal Futures

Let’s assume that the scary part is over, and you’ve started your own law firm. Congratulations! It’s now time to turn to the next burning issue: how to get clients for a firm that, more likely than not, no one has heard of.

You are aware that there cannot be a law firm without clients but finding them is a skill of its own and is only partly related to the practice of law. You’ll need to incorporate some marketing skills into your growth plan and potentially step outside of your comfort zone to attract potential clients.

Whether you are a fresh lawyer just starting your legal career or have worked for a prominent law firm and decided to start as a sole practitioner, finding new clients is no easy endeavour. You should keep in mind that it might not be possible to score big cases when you are just starting, and you should try to remain realistic and lower your expectations.

Starting small isn’t a bad thing at all. It gives you the power and the possibility to build a name for…

Read Full Story: https://www.legalfutures.co.uk/blog/how-to-create-a-brand-for-your-new-law-firm-and-attract-clients

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