How to convince leadership why they can’t ignore SEO – Search Engine Land

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.”

It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.”

Some things never change.

It’s not the company leadership’s fault. In most cases, they are aware of SEO. Still, some don’t understand the value it can bring.

This is an issue when there’s competing budgets and the allure of other, more familiar marketing strategies.

You’ve probably heard it before, but educating leadership on SEO is one of the most important things you can do to convince them of SEO’s value.

And that means you must show how SEO is a strategic initiative for any business – and deserves a seat at the table.

Here are steps you can take to help leadership understand why they can’t ignore SEO and why they should get excited about it.

1. Define SEO

Depending on what type of company you’re dealing with,…

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The post How to convince leadership why they can’t ignore SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/24/how-to-convince-leadership-why-they-cant-ignore-seo-search-engine-land_2023052445197.html

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