How to Conduct a Social Media Audit in 9 Easy Steps [2023]

Want to know which of your social media accounts contribute to business results (and which ones don’t)?

Run a social media audit.

In this article, we’ll explain what a social media audit is, provide a step-by-step guide on how to conduct an audit of your social accounts, and share some useful social media tools.

Download our free social media audit template so you can follow along.

A social media audit tracks, measures, and analyzes your existing social profiles and the performance of the content you publish.

Social media audits are important because most companies have multiple accounts across different social media channels.

For example, tech company Lenovo has accounts on Instagram, Facebook, X (formerly Twitter), TikTok, Pinterest, and LinkedIn.

All these accounts seem uniform and updated, right? But here’s what their Reddit account looks like (as of September of 2023):

Not as updated. Their profile picture features their logo in a different color (blue, not red), and their last comment was about four years ago (at the time of writing).

Conducting social media audits regularly ensures you always know the following:

• Which platforms you have accounts with so you can keep them all updated
• Which platforms your target audience interacts with most
• Which types of content your audience relates with the most
• Which accounts are contributing the most to your business’s overall marketing success

We recommend conducting an audit at least once every quarter. Especially if you...