How to Comply With ADA & WCAG

As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs thinkabout!

Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you’re driving traffic to a website and the users with disabilities can’t access and engage with the entire site, it’s going to impact your SEO efforts negatively.

Over 61 million people have disabilities in the U.S. alone. Therefore, a vast percentage of your target audience will likely benefit from improved website accessibility.

Plus, as more countries worldwide make website accessibility a legal requirement, not meeting government-issued accessibility guidelines could mean a lawsuit that might take down your online business.

As someone whose mother is registered as legally blind, I appreciate the difference website accessibility can make to the quality of someone’s day-to-day life.

In this article, we are going to look at the importance of website accessibility, how it can boost your SEO efforts, as well as what you can do to ensure your site meets the most up-to-date accessibility regulations.

The Americans with Disabilities Act (ADA) is a civil rights law that came into existence in the 1990s. It aims to protect those with disabilities against any form of discrimination and ensure they have equal access to public life, services,...