How to Choose the Best SaaS Partner Program for Your Digital Marketing Agency

As a digital marketing agency, you know that partnering with a SaaS provider can significantly impact your business’s growth and success. By offering additional services and using innovative tools, you can expand your portfolio and generate more income.

However, with so many SaaS partner programs on the market, choosing the right one for your agency can take time. In this article, we’ll help you navigate this decision through the key steps to consider when evaluating affiliate programs. We’ll also take a close look at some of the best examples of SaaS partner programs on the market.

How to choose the right SaaS partner program

There are several aspects that most good affiliate partners and integration partnerships share. The most important are:

• assessment of the profit sharing model offered by the referral partnership program
• to ensure that the SaaS business you are considering partnering with is reliable and trustworthy
• check for possible co-marketing resources and opportunities
• receive specialized customer support and/or a dedicated account manager from your SaaS sales partner
• enable access to marketing and sales enablement materials and training
• offer certification programs to increase your credibility

By carefully evaluating these against your business goals, you should be able to choose the best SaaS company to work with. Let’s take a closer look at each one.

Step 1: Evaluate the Profit Sharing Model

When assessing a SaaS partner program, it is essential to...