How To Choose Right Data Feed & Optimize for High-Performance – MarTech Series
Data plays a key role in ecommerce. Product data feeds provide all the essential information about your business’s online product offerings. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. While both are great options, it’s important to understand their pros and cons to decide which data feed is right for your ecommerce business. But getting the perfect data feed is only half of what marketers need to do. It’s important to tap into tactics for optimal product feed management in order to get high-performing ecommerce campaigns that are tailored just right.
Where do Amazon and Google stand in their respective industries?
With over $500 billion in global sales, the king of ecommerce is Amazon, accounting for over 40% of the U.S. ecommerce market. Amazon’s CPC ad types include sponsored products, sponsored brands, and sponsored displays. As of June 2021, the average CPC…
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source: https://news.oneseocompany.com/2023/01/05/how-to-choose-right-data-feed-optimize-for-high-performance-martech-series_2023010538820.html
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