How to Choose an SEO Company in 8 Steps

SEO is a critical component of increasing your online visibility. It boosts high-value organic traffic and, as a result, revenue.

But what if you aren’t an SEO pro?

Luckily, you don’t have to tackle it without guidance.

Here’s how to choose an SEO company to help improve your digital presence.

How an SEO Company Works

The overarching job of an SEO business is to boost the rank of your website on search engine results pages (SERPs).

Why?

Because the click-through rate (CTR) tends to be highest for the first three organic search results and decreases rapidly after that.

Image Source: Backlinko

Since Google dominates the field with over 90% of the search engine market share, an SEO company will usually start there.

However, they can branch out to target other search engines—like Bing. Especially if research indicates some of your target audience engages there.

SEO companies typically take on this task by developing a multifaceted approach that makes sense for your business and the people you want to reach. We’ll explore some of these techniques later.

An SEO agency will usually have an established system for reporting their efforts, progress, and successes.

Tracking and measuring your SEO campaign can help you understand your baselines, determine if you’re happy with the strategy, and observe growth over time.

Use this step-by-step guide to help find an SEO company that can assist you in meeting your business goals.

1. Familiarize Yourself with SEO

It might be difficult...