How to Check & Improve Your Positions

Anyone who works in search engine optimization (SEO) wants to secure higher positions on search engine results pages (SERPs).

Achieving higher website ranking takes time. But it’s worth the effort.

In this article, we’ll explain what affects website rankings, tactics you can implement to improve, and how to track your rankings.

Let’s begin with the basics.

Why Website Rankings Matter

Securing higher positions in search results can reward you with more visibility, traffic, and even revenue.

Let’s say your company sells running sneakers. And you want your content to appear when people enter “best sneakers for running” into Google.

Google will show them a list of webpages arranged based on which ones Google thinks are most relevant and helpful for that search. Those positions on the page are known as keyword rankings.

So, if your company’s content appears as the third organic (meaning unpaid) result, that means your website is ranking No. 3 for “best sneakers for running.” Which translates to more traffic than if you were ranked in a lower position.

Why?

Because click-through rates (CTRs) diminish significantly as rankings decrease.

Our State of Search report shows that the top result gets the highest CTR for a given search term. And CTRs drop significantly after the first few results.

This clearly explains why SEOs are so focused on getting high first-page rankings

Factors Influencing Website Rankings

No one knows the exact quantity and weight of search engine ranking...