How to Build Your Website Architecture for SEO

What Is Website Architecture?

Website architecture refers to the hierarchy of the pages on your site and how each page is connected.

Here’s a visual example of website structure:

Website architecture is important for SEO for a few key reasons:

• It helps search engines find and index all your site’s pages
• It spreads authority throughout your webpages via internal links
• It helps visitors find the content they’re looking for

Internal links create website structure. Meaning that linking from one page to another gives Google (and readers) more context about that page. And the ability to reach the linked page.

Below, we’ll discuss the importance of website structure and how to design one that’s good for both users and search engines.

Why Is Website Architecture Important?

Website architecture is important because it affects both search engine rankings and user experience.

Good site architecture can help your pages rank on Google. Because it can impact Google’s ability to find and index all of your important pages. And understand what your website is about. That’s the first step to appearing in search results.

Imagine entering someone’s home for the first time. You won’t immediately know where each room is. But you’ll know from context that there should be a bed in the bedroom, a toilet in the bathroom, and so on.

Now imagine you walk into the bathroom and see a bed next to the sink. That might leave you wondering whether the room you’re in is a bathroom or a bedroom.

This...