How to Build One + 5 Free Templates

Marketing calendars keep marketing activities organized and moving toward the finish line.

When used correctly, they can lead to better results. And help you plan further in advance.

This article will show you how to build a marketing calendar that helps you accomplish your marketing goals.

We’ll discuss the major components of marketing calendars, the different types, and even provide some templates to help you get started.

Pro tip: Use the Semrush Marketing Calendar to keep your marketing campaigns on track.

What Is a Content Marketing Calendar?

A marketing calendar is a detailed schedule of all your past, current, and future marketing activities.

It includes all of the tasks associated with your marketing plan. And is used by all the team members involved in executing those tasks.

Here’s a marketing calendar example:

Marketing teams use calendars to manage internal workflows, assign tasks to team members, and set deadlines for marketing projects like ad campaigns and white papers.

You can also use marketing calendars to track occasions (like holidays) for generating relevant seasonal content.

There are many types of marketing calendars. But they share a common goal: to keep marketing activities on schedule.

Why Is a Marketing Calendar Important?

A marketing calendar helps with completing marketing projects by or ahead of deadline. Plus, they give every team member visibility into the progress of activities.

Anyone who has access to the calendar can know exactly what...