How to build lasting relationships with SEO clients – Search Engine Land
Building lasting relationships with SEO clients is essential for sustained business success.
Retaining clients is far more cost-effective than continually acquiring new ones.
However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge.
Setting expectations
It is so important to be open and honest and set expectations upfront when signing new clients.
Promising results can be a tricky path to follow. Instead, you may find it better to offer up your experience and prior successes as evidence of your capabilities.
It’s also vital that you ensure clients understand that SEO can take time to work and that expecting instant results is unrealistic.
Early days
Explaining your process and keeping your clients informed regularly in the early days of working…
The post How to build lasting relationships with SEO clients – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/02/how-to-build-lasting-relationships-with-seo-clients-search-engine-land_2024080257857.html
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