July 19  SEONews

How to build and manage your brand across multiple platforms – Search Engine Land

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study.

But it’s actually much worse than that today.

Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses.

In this article, you will learn:

  • Why focusing your online efforts on one channel is no longer enough.
  • How to know which platforms to focus on.
  • A practical strategy for omnipresence.

‘Double down on one channel’ is really bad advice in 2024

Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube, TikTok and Pinterest, just to name a few.

The most common pragmatic advice out there used to be to pick one and get really good at it.

As a result, many brands picked Instagram or YouTube, for instance, and doubled down on…

Read Full Story: https://news.google.com/rss/articles/CBMiSWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vYnVpbGQtbWFuYWdlLWJyYW5kLW11bHRpcGxlLXBsYXRmb3Jtcy00NDQyNTPSAQA?oc=5

The post How to build and manage your brand across multiple platforms – Search Engine Land first appeared on One SEO Company News.



source: https://news.oneseocompany.com/2024/07/19/how-to-build-and-manage-your-brand-across-multiple-platforms-search-engine-land_2024071957399.html

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