How to Build an SEO Roadmap in 7 Steps (Template Included)

The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for actioning your SEOtasks.

There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen, I oversee the SEO strategy for all clients. So it’s fair to say I spend a lot of time working with SEO roadmaps.

I’ve leaned on this experience to share some top tips for creating your roadmap. I’ll break down the process into seven easy-to-follow steps that you can start applying in my Google Sheet template to create your first SEO roadmap.

An SEO roadmap is a strategic plan of action used to formalize and track key tasks within an SEO campaign.

This document is typically created within the first three months of an SEO campaign and will often set out the plan for a period of six to 12 months.

The SEO roadmap is often referred to as a “living” document, meaning updates and amendments should be made where necessary as the SEO strategy is adapted and developed overtime.

Building a roadmap will ensure all parties are clear on the tasksahead.

From development teams to content writers, the roadmap will provide an early indication of the workstreams they will be needed for, when they will be needed, and how much resource they’ll need to assign.

It should be treated as more of a “loose guide,”...