How to build an E-E-A-T strategy for local SEO – Search Engine Land

While many SEO practitioners will smirk at the term “E-E-A-T” and immediately the

ink about what’s for lunch, they aren’t necessarily wrong.

To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.

This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.

So what is E-E-A-T?

SEO practitioners laud E-E-A-T as the cornerstone of long-term organic growth. Developed as part of Google’s search quality rater guidelines, E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.

Whenever a Google algorithm rolls out, Google’s recommendations fall back on E-E-A-T factors without fail:

“Google’s automated systems are designed to use many different factors to rank great content. After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience,…

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The post How to build an E-E-A-T strategy for local SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/04/11/how-to-build-an-e-e-a-t-strategy-for-local-seo-search-engine-land_2023041143349.html

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