How to Build a Twitter SEO Strategy in 2023

What is Twitter SEO?

Twitter SEO is strategic actions to increase the visibility of your tweets on Twitter and search engines such as Google.

Note: Twitter is now officially called X.

These actions include optimizing tweet content, user profile info, and engagement tactics to increase discoverability and exposure to new and relevant audiences.

We’ll address two strategies for Twitter SEO:

1. Twitter SEO for Twitter search: How to increase visibility of tweets in Twitter’s own search feature
2. Twitter SEO for Google search: How to increase the visibility of your tweets in Google search engine results pages (SERPs)

1. Twitter SEO for Twitter Search

When you enter a query in Twitter’s search bar, an internal process prioritizes what tweets you see first.

Click the “Explore” tab on the left sidebar of Twitter (or click on a trending topic from the right sidebar of the home screen).

Using the search bar at the top of the screen, enter a search query and hit “Return” on your keyboard to see the results.

From there, you’re able to filter the search results by:

• Top (default)
• Latest
• People
• Photos
• Videos

Top Tweets results (tweets that X believes you are most likely to care about) are organized and ranked by an algorithm. According to its help documentation:

We determine relevance based on the popularity of a tweet (e.g., when a lot of people are interacting with or sharing via retweets and replies), the keywords it contains, and many other factors.

2. Twitter SEO for Google...