How to Build a Strong Ecommerce Team in 9 Steps

Making it big in e-commerce is hard. The online shopping market is competitive and you have to overcome many hurdles to taste success. But you can do it all. Only if you have the right team by your side.

Most e-commerce businesses thrive because they have the strategic mind to take the brand to new heights. Minds with significant industry knowledge, marketing and sales acumen and strong cross-functional capabilities are required to operate an emerging e-brand.

Let’s look at some of the ways you can build a team that fits your ecommerce vision.

1. Assess your staff size

The very first thing you need to be aware of is determining your staff size. Suppose you are transitioning from a small-scale shop to a medium-sized business. You will have to figure out the new teams that will come into the picture: how many of them will be on site? or how many will be remote? Your organization’s size is determined by sales revenue, expected business growth, brand goals, and future staffing needs.

2. Hire a driver

You will have different teams that will work interdependently on each other. But as you scale, you also need a competitive manager who can effectively lead and direct your teams. This manager will be a link between the upper management and the e-commerce teams. They will overlook the roles, manage business communication and monitor, analyze and improve online sales strategies. It is also important that the manager has the technical skills and an understanding of the...