How to build a strategic SEO process – Search Engine Land

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy.

99% of the time, nothing is documented.

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results.

You’ll learn my four-stage process, and I’ll even advise you on what to charge.

Let’s dive in.

An SEO strategy is not a list of deliverables

The spreadsheet is an invention that has made lives a lot easier. But when it comes to SEO strategy, it’s become a lazy tool used to try and deceive people into thinking a list of deliverables is a strategy.

No, strategy is the brain work of SEO.

It’s a combination of ideas, thoughts, insights and experience, all focused on the client to build a data and expertise-backed process for success.

It’s supposed to be hard and challenging.

It’s supposed to put you, the SEO, on the line.

It’s you saying, “Do this, and you’ll succeed.”

An SEO strategy should be documented

On the rare occasion I’…

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The post How to build a strategic SEO process – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/08/how-to-build-a-strategic-seo-process-search-engine-land_2023060845822.html

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