How to build a better search engine than Google – The Verge

Sridhar Ramaswamy didn’t leave Google to build another search engine. At least not at first. At the close of his 15-year tenure at Google, Ramaswamy was running the company’s entire advertising division, overseeing more than 10,000 people — he knew better than most exactly how much work it took to do search well.

You almost can’t overstate how dominant Google is in search. Most studies put Google at about 90 percent of the global search market, and that number has been steadily climbing for 20 years. Google is the default search engine in almost every browser, on almost every device. We don’t search the internet; we Google it. Bing and Yahoo are the second and third largest players, and when was the last time you Binged or Yahooed anything? Google has spent its enormous political, engineering, and financial capital to keep it that way.

But what Ramaswamy also knew better than most were all the things Google couldn’t or wouldn’t do to its search engine. With billions of users and…

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source: https://news.oneseocompany.com/2023/07/26/how-to-build-a-better-search-engine-than-google-the-verge_2023072648131.html

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