How to Become an SEO Freelancer (What It Takes + Key Tips)

If you have a knack for search engine optimization (SEO), becoming an SEO freelancer might be the right path for you.

In this article, you’ll learn what an SEO freelancer does, how to become an SEO freelancer, how to get clients, and more.

You’ll also find insights and tips from established freelancers to make your journey easier.

Let’s dive in.

What Does an SEO Freelancer Do?

An SEO freelancer is responsible for helping clients improve their SEO performance.

This involves creating and implementing various strategies to increase their clients’ rankings in search engine results pages (SERPs) and driving organic (meaning unpaid) traffic.

You can offer services in various areas of SEO. Or specialize in just one or two.

And you’ll need to take care of your own business, alongside working on client projects.

Here are some key tasks that an SEO freelancer might typically perform:

• Keyword research:Keyword research involves helping clients find keywords their target customers are entering into search engines. A freelancer will dig into the monthly keyword search volume and keyword difficulty, help set priorities, and suggest new keyword ideas.

• On-page optimization: This means optimizing on-page elements like title tags, internal links, and more. On-page SEO helps ensure clients’ websites are search engine-friendly and more likely to rank well.

• Off-page optimization: This refers to SEO tactics applied outside of a client’s website to improve its rankings. Like link...