How to Become a Better Writer (Beginner’s Guide)

Becoming a better writer takes time. From pitching your idea to getting published—it’s a long process. But what are the best ways to become a better writer, and how can you do it?

Let’s start with the basics: who are you writing for? Do you know your audience?

There can be a difference in who you think you are writing to versus who your actual audience is. At Ahrefs, we post polls on social media to learn more about our audience.

For example, here is a poll that our head of marketing, Tim Souloran to do audience research.

This poll shows that most of the Ahrefs Insider members are from in-house or affiliate marketing backgrounds, so we should probably focus on these audiences when writing content.

Running a poll is a great way to get a snapshot of your audience. You can also try it if you have heard a relevant social media.

Unless you’re a subject matter expert, you might be wondering what subjects people are actually interested to read about.

Fortunately, it’s easy to find what people are looking for with a tool like Ahrefs’ Keywords Explorer.

An easy way to judge whether people are searching for your topic is to look at the search volume. Here’s a quick example of a search query that has low volume.

And here’s another example with a much higher volume.

Let’s say we want to expand this topic to “things to do in London.” We can the Corresponding terms report to do so.

Plug in the keyword first and move on to...