How To Balance Performance And Brand Marketing – Search Engine Journal
Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy.
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight.
There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality.
This is the most controversial article I have ever written. A lot of people reading this will not be happy about what I have to say. For the record, there’s a bit of irony in this, considering I have said way more controversial things about marketing and SEO in the past.
Yet, here we are as I am about to tell you that the only way to balance brand and performance marketing is to give brand supremacy.
Let the fireworks begin.
Balance Brand & Performance Marketing? Why Is There Even A Problem?
In keeping with espousing heresy I will not start this post with “What is brand marketing?”…
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source: https://news.oneseocompany.com/2024/08/14/how-to-balance-performance-and-brand-marketing-search-engine-journal_2024081458022.html
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