How to balance competing forces in SEO – Search Engine Land

We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments.

For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and giving a more streamlined look. But if that 10% increase in conversion rate comes at the cost of 20% of organic traffic intake, then it’s probably not a good trade.

These conflicts are common, especially between competing disciplines and roles. But even within one discipline, like SEO, similar issues can arise.

This article looks at some competing forces in SEO and how to approach them.

• Volume of URLs: Ranking footprint vs. crawl efficiency
• Links and content: Quality vs. quantity
• Keyword optimization: Sparse vs. spam
• User experience: Speed vs. functionality
• Regional deployment: Local focus vs. global reach
• Internal linking: Connected vs. cumbersome

…

Read Full Story: https://news.google.com/rss/articles/CBMiSmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vaG93LXRvLWJhbGFuY2UtY29tcGV0aW5nLWZvcmNlcy1pbi1zZW8tNDMxMjE10gEA?oc=5

The post How to balance competing forces in SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/08/28/how-to-balance-competing-forces-in-seo-search-engine-land_2023082849511.html

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