How to audit your Google Ads account like a pro – Search Engine Land

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses.

With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses.

And the great news? As a paid search expert, you already have the tools to make your B2B brand’s jump to CTV successful.

At SMX Advanced, Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, shared five best practices to bring advertising to the TV screen.

By taking what you already know about a channel that is working that is performing and driving results (paid search), you can apply those lessons and best practices to CTV advertising, Javidan-Nejad said.

CTV: An untapped market for B2B

Connected TV (CTV) is a virtually untapped performance channel for B2B advertisers because not a lot of B2B advertisers are running ads on…

Read Full Story: https://searchengineland.com/the-search-marketers-guide-to-connected-tv-best-practices-for-making-the-jump-387834

The post How to audit your Google Ads account like a pro – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/09/how-to-audit-your-google-ads-account-like-a-pro-search-engine-land_2022090929846.html

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