How to attract the right clients and get the work you want to do

Being a freelance creative means you have chosen a career that is competitive, rewarding and an adventure all at the same time.

But often you’re so focused on generating leads, designing and producing the best result that it’s easy to miss the bigger picture. Does the work you do allow you to achieve your ultimate creative and professional goals? If not, it’s never too late to make a change. There are simple things you can do now to make sure you’re on track.

In this article, we’ll go into some tips to attract the right clients and ultimately get the job you want to do.

6 tips to attract the right clients and get the job you want
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Tip #1: Clean up your portfolio
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Your portfolio is the first impression a potential client will get of the quality of your work, and a glimpse into how you work. When was the last time you looked at yours? We mean really looked at it.

If it’s more than a year, take a few hours to sit with it and look at it from your dream client’s perspective.

• Have you uploaded your latest designs?
• Are the best pieces on the cover?
• Are the thumbnails high quality?
• Are the descriptions of each project filled in?

Top level designer CBT does an excellent job introducing herself:

When it comes to your portfolio, it should be quality over quantity. No client wants to sift through 20 pages of half-finished designs. Hide or remove work that no longer represents your style or the industries you want to work in.

Tip #2: Optimize your “More About” section
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Your work...