How to approach SEO in a period of global disruption – Search Engine Land

Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it.

If all these have taught us anything in the world of SEO, it’s that even the most sound, effective strategies are subject to re-evaluation.

Even in industries that aren’t directly connected to world events, SEO strategies and goals need to reflect the reality of the times and news cycles.

Let’s look at the role of SEO in a turbulent global landscape and how marketers need to pivot and adjust.

The role of SEO in weird times

One of the first things a fledgling marketer learns is that good SEO should reflect people’s needs:

• In the keywords you’re targeting.
• The content you’re writing.
• Even what you’re asking of the user in return.

SEO’s inherent purpose is to add value by providing information relevant to people’s searches.

When we’re in a state of acute disruption, as we have been for the past 30 months or so, that value is even more imperative.

SEO…

Read Full Story: https://searchengineland.com/seo-during-global-disruption-387218

The post How to approach SEO in a period of global disruption – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/18/how-to-approach-seo-in-a-period-of-global-disruption-search-engine-land_2022081827672.html

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