How To Apply E-E-A-T To Your Site & Boost On-Page SEO – Search Engine Journal
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T).
This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience.
If you give users what they want, and they trust you enough to keep coming back, Google is more likely to reward you in terms of rankings and traffic.
These concepts hold the most weight when it comes to Your Money or Your Life (YMYL) content – brands that provide information related to people’s health, finances, and well-being. This content must be reliable and fact-checked.
Quality Content, Care, And User Experience
When it comes to E-E-A-T, your top priority should be creating content that your target audience wants or needs – content that offers true value.
Your content should also be…
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source: https://news.oneseocompany.com/2025/04/03/how-to-apply-e-e-a-t-to-your-site-boost-on-page-seo-search-engine-journal_2025040360612.html
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